Introduction

The GESC is the brainchild of the top management of five Asian universities, who met in China in 2015. The universities are Mahasarakham University (Thailand), Daffodil University (Bangladesh), Wenzao Ursuline University of Languages (Taiwan), Ubudiyah University (Indonesia), and Universiti Malaysia Perlis (UniMAP) (Malaysia).

The camp is designed to encompass both theory and practical components, including visitations to factories, markets, and other entrepreneurial centres. It is an excellent chance to connect with fellow participants from different corners of the continent. A mentor-mentee arrangement is part of the delivery approach of the camp. Participants will be guided to achieve specific entrepreneurial targets including planning for global entrepreneurship start-ups and performing correct business pitching processes. 

The main aim of the GESC is to hone entrepreneurial skills amongst students from partner universities. The specific objectives of the GESC are to enable participants to:

•    Develop comprehensive business plans
•    Formulate realistic marketing plans
•    Prepare practical financial plans
•    Communicate business ideas and plans to real CEOs
•    Enhance leadership and team building skills
•    Inculcate professional business etiquette
•    Improve self-esteem and self-confidence

All the above will be put together through lively discussions and interactive exercises that draw upon the fundamental principles of entrepreneurship, creativity and innovation.